I was born an idea among many ideas, a shape-shifting existence. Nurtured in a potion of marketing and communication stratagems, from this nascent state, I was named, assumed an identity distinguishing me from my siblings. Tentative steps initially, today I resonate far and wide, I am a brand.
Metex
Creations
our brand story
-Genesis-
-Mind space-
Brands and product life cycles commence during their introductory stages, intensely advertise, conduct trade shows and in-store promotional activities for potential wholesale and retail customers. A company's advertising at this stage focuses on building brand awareness and I take my place in the minds of my consumers.
-Growth-
Brands enter the growth stage of a product lifecycle when sales begin to grow exponentially. Distribution begins to increase now, product quality improves, sometimes adding on features or flavor's. As a brand, I am growing.
-Maturity-
Because of greater competition brands will eventually reach the maturity stage of a product’s lifecycle. During this stage, competition for market share could be fierce with incremental sales potential front entrants limited. Brand custodians may resort to premium pricing targeting niche segments. I am maturing.
-diminishing-
A brand's decline stage is when sales start to decline for a company's products. At this point, it is still possible to extend the life of the product by finding new markets for the brand or even find additional buyers by repositioning the brand. I have begun to age..